clients


scope


Save the Date
Formal Invitation
Envelopes
Day-of Printed Goods

I collaborated with Allie and Aaron to design a full invitation suite for their winter wedding at Mass MoCA in North Adams.

Set against a frigid January weekend in the Berkshires, the concept embraced contrast — introducing a lush, saturated visual language within the museum’s contemporary setting. Verdant greens, bold typography, and layered compositions created warmth and movement throughout. At the couple’s request, I developed a custom illustration of the museum’s exterior, reimagining the surrounding mountains in minimal line work and incorporating circular color fields to suggest a rising sun.

The project spanned concept development, custom Save the Dates, the full invitation suite, and cohesive day-of paper goods including menus and escort details.

Allie Freed &
Aaron Mayerson

Images sourced via Pinterest and Mass MoCA

I started by sketching Mass MoCA, a final version of which we knew would be incorporated into the invitation.