Bates Bridge was launched in January of 2020 as a platform to connect students to alumni and alumni to other alumni. It helps grads jumpstart or reinvent their career, find their way in a new city or industry, and discover other Bobcats who share personal and professional passions. Bates Bridge empowers users to harness the power of the Bates network.
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Logo – I designed a logo to fit within both the Purposeful Work and overarching Bates brand. I used the Bates logo in Frutiger Neue to emphasize the platform's official ties to the College and the Purposeful Work font of Metric and the Neutral Black and Coral Red of the Purposeful Work color palette to stress association with our office. This sleek and vibrant branding is present on Bates College's website, social media, print media, and video collateral.
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Video – Our team worked with the Advancement and Communications office to create a Bates Bridge promotional video. I acted as the project manager and liaison between offices to coordinate the filming schedule and approve the final version of this video. Since the video's launch, it has been viewed over 4,200 times and 1,100+ alumni have signed up (a total of 1,529 users).