scope
Brand Strategy
Digital
Social Media
Events
Intern Supervision
As the inaugural Graphic Designer and Engagement Strategist at Bates College, I led the rollout of a brand new campus department: The Center for Purposeful Work. In this role, I was tasked with creating a strong campus presence in both digital and print form through coordinated design efforts including eye-catching physical signage, fresh digital graphics, photography, and polished booklets and brochures. I maintained a global vision of the brand while working closely with each member in our 11-person team to provide design vision and expertise in order to support all of our programs. Here's a snapshot of the projects I led for Purposeful Work.
Wayfinding – I designed large signage to publicize our locations and draw a connection between them. These included two 30x60 inch banners for our main buildings as well as a portable tablecloth for our secondary locations where our student fellows offered drop-in services of resume and cover letter review.
Print – I worked closely with the PW Director and staff team to create a cohesive suite of print materials to help multiple audiences – students, staff, faculty, alumni, prospective students and parents – understand the philosophy and utility of our programs.
Digital Marketing – I supervised three Digital Marketing Interns. Together, we launched the Purposeful Work Instagram, amassing over 1,000 followers in less than two years (about 60% of the student body). Though I lead my interns in art direction and content creation, I also give them significant amounts of autonomy to ideate and execute on their own.
Bates Bridge – we launched this platform in January of 2020 to connect students to alumni and alumni to other alumni. It helps grads jumpstart or reinvent their career, find their way in a new city or industry, and discover other Bobcats who share personal and professional passions. Bates Bridge empowers users to harness the power of the Bates network.
I designed a logo to fit within both the Purposeful Work and overarching Bates brand. I used the Bates logo in Frutiger Neue to emphasize the platform's official ties to the College and the Purposeful Work font of Metric and the Neutral Black and Coral Red of the Purposeful Work color palette to stress association with our office. This sleek and vibrant branding is present on Bates College's website, social media, print media, and video collateral.
