client

scope

Brand Identity
Brand Strategy
Illustration
Digital 
Photography

Straight from the Notes App, named after the author’s habit of typing up haphazard thoughts in Notes, is a Substack of personal storytelling, cultural criticism, some academia-adjacent analysis, and perhaps the occasional vision board, if inspiration strikes.

My job was to build a visual story that epitomized Sydney’s brand: a girly, bubblegum sweetness cut with with sharp self-awareness and relatable 20-something foibles. 

Sydney Watt